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Essential Reading for Those Following AI Regulation Developments In this article, MurtaGoyanes Advogados founding partner Marcelo Goyanes goes beyond the current dispute between the Chinese startup DeepSeek and the U.S.-based OpenAI, drawing attention to the legal issues surrounding Intellectual Property in the development of generative Artificial Intelligence models. DeepSeek is accused of using OpenAI’s data and models to train its own system, allegedly violating (...)

The AIPPI MidTerm anticipates trends and emerging discussions in the field of Intellectual Property and serves as a preview for the Association’s International Congress. The meeting in Zagreb will feature debate sessions on Artificial Intelligence, trademark registration restrictions, and the patentability of psychedelic products. The latter is the topic of the panel in which Alice (...)

The year of 2025 begins with Murta Goyanes Advogados and four of its partners being prominently featured in Chambers Global 2025, one of the most prestigious international legal rankings and a seal of excellence in the global legal market. The firm is recognized in three areas: “Intellectual Property: Patents,” “Intellectual Property: Trademark, Copyright & Trade (...)

MGA celebrates the inclusion of partners Antonio Murta, Luiza Duarte, Marcelo Goyanes, João Gebara, and Danielle Gonçalves in the 2025 global WTR 1000 list. Murta Goyanes Advogados was also recognized as one of the leading firms in Brazil, composed by “practitioners leverage cutting-edge legal knowledge to achieve exceptional results in complex cases” and with expertise (...)

MGA alongside Brazilian cinema! We celebrate the recognition of national production during this historic and richest moment for the culture of our country. The film “As Polacas”, for which we provided legal advisory – directed by João Jardim (@joaohjardim) and produced by Iafa Britz (@iafabritz) and Migdal Filmes (@migdalfilmes) – has been selected to participate in (...)

On November 29, ANCINE launched two new calls for proposals under the Audiovisual Sector Fund (FSA). A total of R$ 250 million will be allocated for the development and production of content for cinema, broadcast TV, pay-TV, and video on demand (VoD) platforms. The initiative aims to foster diversity, regional inclusion and representativeness in the (...)

Murta Goyanes feature once again in the Lexology Index (WWL: Report Brazil 2024) MGA and its founding partners Marcelo Goyanes, Antonio Murta, and Luiza Duarte are recognized by the Who’s Who Legal: Report Brazil 2024, now known as the Lexology Index,as leaders in their respective fields of expertise. Marcelo, Antonio, and Luiza are listed as “recommended” in the “IP – Trademarks” category. In the “Sports (...)

The Brazilian PTO’s Trademark Guidelines will be amended as of 12/27/2024 to allow the registration of slogans as a trademark. In order to benefit from this provision, the slogan must be capable of performing a distinctive function. In other words, it must not have become common in the market segment, nor be exclusively descriptive, comparative, promotional, or laudatory, and it must be original. (...)