News

On November 29, ANCINE launched two new calls for proposals under the Audiovisual Sector Fund (FSA). A total of R$ 250 million will be allocated for the development and production of content for cinema, broadcast TV, pay-TV, and video on demand (VoD) platforms. The initiative aims to foster diversity, regional inclusion and representativeness in the (...)

Murta Goyanes feature once again in the Lexology Index (WWL: Report Brazil 2024) MGA and its founding partners Marcelo Goyanes, Antonio Murta, and Luiza Duarte are recognized by the Who’s Who Legal: Report Brazil 2024, now known as the Lexology Index,as leaders in their respective fields of expertise. Marcelo, Antonio, and Luiza are listed as “recommended” in the “IP – Trademarks” category. In the “Sports (...)

The Brazilian PTO’s Trademark Guidelines will be amended as of 12/27/2024 to allow the registration of slogans as a trademark. In order to benefit from this provision, the slogan must be capable of performing a distinctive function. In other words, it must not have become common in the market segment, nor be exclusively descriptive, comparative, promotional, or laudatory, and it must be original. (...)

The Brazilian PTO’s Trademark Guidelines will be amended as of 12/27/2024 to allow the registration of slogans as a trademark. In order to benefit from this provision, the slogan must be capable of performing a distinctive function. In other words, it must not have become common in the market segment, nor be exclusively descriptive, comparative, promotional, or laudatory, and it must be original. (...)

MGA shines in the “Best Lawyers” Legal Guide with four partners featured in the rankings. Antonio Murta has been praised for 11 consecutive years by The Best Lawyers in Brazil in the Intellectual Property and Entertainment Law areas. This highlights over a decade of recognition for the services rendered by MGA. Marcelo Goyanes has been named Lawyer of the Year (...)

Marketing has evolved from being merely a promotional tool to becoming an increasingly pervasive force, often subtle, that directly influences consumer choices. In the latest issue of EMRF magazine, partner Pedro Bulcão’s article examines and defines “Ambush Marketing” and presents cases illustrating “Ambush Marketing by Association” and “Ambush Marketing by Intrusion.” According to Pedro, the (...)

MGA is considered a a firm of reference in the fields of Intellectual Property and Media (within the broader area of TMT – Technology, Media, and Telecommunications). The Legal 500 highlights that the firm has a “highly skilled team of lawyers, senior associates and partners that take time to intimately understand client concerns and business (...)

MGA will join the Rio de Janeiro edition of the Trends Brasil Conference 2024 with founding partner Marcelo Goyanes and partner Leticia Carneiro. The event takes place from October 29 to 31 at the EXPO MAG convention center. Marcelo will be in two panels. The first, at 4:40 p.m. on October 29, will discuss “The (...)