News

On January 30, 2018, t he Brazilian Patent and Trademark Office (BPTO) published Resolution No. 209, which implements the Patent Prosecution Highway (PPH) pilot project with the State Intellectual Property Office of the People’s Republic of China (SIPO). Following the traditional PPH format for international cooperation, a patent application may be fast-tracked at the Office (...)

The Brazilian Patent and Trademark Office (BPTO) has recently issued its Action Plan for 2018, which defines guidelines, goals and initiatives that will guide its activities throughout the year. We would like to point out the following goals pointed out by the institute to tackle the patent backlog: (a)   review and republish the Resolution No. (...)

According to a recent decision¹ issued by the State Court of São Paulo, comparative advertising results in indemnification when it is considered derogatory. In the case at hand, the Court held that the use of the sentence “If you do not behave, Santa Claus will bring you Itaipava” in the advertisement of another beer company (...)

Murta Goyanes Advogados was recognized again by World Trademark Review 2018 as one of the top tier law firms in Brazil. The international publication annually brings together the main trademark law firms and professionals from around the world. The firm’s partners Antonio Murta Filho, Marcelo Goyanes and Luiza Duarte were also recommended by their clients (...)

Marcelo Goyanes will be a panelist of the seminar “VOD panorama in Brazil”, at MIS São Paulo, in Jan 23th and 24th. Organized by three entities of the audiovisual industry – Associação Paulista de Cineastas, Brasil Audiovisual Independente e Sindicato da Indústria Audiovisual do Estado de São Paulo -, the event will promote a debate of the (...)

According to a recent decision¹ issued by the State Court of São Paulo, in the absence of a written agreement, the term of an authorization for use of an individual’s image (likeness) cannot be presumed to exceed 10 years. In this case, the plaintiff’s mother had authorized the use of the image of her daughter (...)

Conar (the National Council of Self-Regulation in Advertising) recently issued Note No. 091/2017 regarding the advertisement of alcoholic beverages, aiming to reinforce the necessary cautions for communication with consumers, which is emphasized during summer and carnival seasons. The following guidelines are highlighted: not induce excessive or irresponsible consumption of alcoholic beverages, not appeal to sexuality as (...)

The Brazilian Domain Name Registry, the entity responsible for the registration and maintenance of Brazilian domain names, will make available registration of domain names under the extension .rio.br, as of January 17, 2018, at 12 pm. The registration of .rio.br domain names will be exclusive and restricted to (i) legal entities incorporated in Brazil with (...)